The Challenge
IBA Pro Boxing required a media partner capable of building and managing its entire Western digital presence from the ground up. The organisation needed broadcast-quality content, platform-native distribution, and an audience growth strategy that could operate at the speed of a live sport — without the overhead of a traditional agency model.
The Approach
Joseph & Dean embedded as the exclusive Western media partner, taking full publishing autonomy across every major digital platform. We deployed the full flywheel: strategic positioning through Consultancy, asset creation through Studios, and distribution at scale through Media. One team, one chain of command, zero handoffs.
The Scope
End-to-end media operations spanning five platforms, covering every event in the IBA Pro calendar. From pre-fight promotion and live event coverage to post-fight highlights and long-term audience development. Every asset — from a single quote graphic to a full broadcast package — is produced and published by Joseph & Dean.
Deliverables
What we deliver.
Full publishing autonomy across YouTube, Facebook, Instagram, X, and TikTok. From quote graphics to complete broadcast packages — every asset produced, published, and optimised by Joseph & Dean.
Broadcast Packages
Full event broadcasts including fight footage, commentary overlays, and post-production at broadcast standard.
Fight Highlights
Rapid-turnaround highlight reels optimised for each platform, published within hours of the final bell.
Quote Graphics
Branded social assets featuring fighter quotes, results, and promotional messaging aligned to the IBA Pro visual identity.
Athlete Profiles
Long-form and short-form content building the personal brands of IBA Pro fighters across Western audiences.
Event Promotion
Pre-fight campaigns across all platforms, driving awareness, ticket sales, and viewership for every event.
Audience Growth
Data-driven distribution strategy building a compounding Western audience for IBA Pro Boxing across every channel.
Platforms
Where we publish.
YouTube
Full-length fight broadcasts, highlights, athlete profiles, and behind-the-scenes content. The primary long-form distribution channel.
Event promotion, community engagement, and live updates. Targeted distribution to boxing and combat sports audiences worldwide.
Visual storytelling through fight graphics, athlete portraits, event photography, and Reels-format highlights for rapid audience growth.
X
Real-time fight commentary, breaking news, result graphics, and media engagement. The live conversation layer for every event.
TikTok
Short-form vertical content optimised for discovery. Knockout clips, training footage, and narrative-driven athlete content.
Ready to build something that matters?
Strategy, media, and execution — all under one roof.